Our first ad came out! It's very exciting, but we need to make some changes. The type in the body of the ad is a bit too small. Not too small for normal people; too small for old people. I never thought it would be such a pain to get all the ads in the papers. Each one wants a slightly different size or file format. Then, when you think everything is right, then send it back and say "we can't open the file" or "your ad is off by 1/8th of an inch." Very frustrating.

We haven't received any calls about the ad yet, but we're still hopeful considering it just came out a couple days ago. Plus, all of the marketing books say that people need to see the ad 3 times before responding.